A consumer product review can be a wonderful tool when it comes to helping you build your sales, but it does not do you much good if you can not convince any of your consumers to leave one when they go! Knowing your consumer product review to work for you requires you to have consumers that are willing to take that extra five minutes out of their day to let you know what they really think. Here's how you can convince them it's worth their time and effort:
1) Offer a small discount on their next purchase to consumers who fill out a consumer product review after they have received their product. This is guaranteed to bring you the results you want-who can say no to saving money? Just remember to keep the discounts within the limits you can afford. It's one thing to offer a 25-50% discount on their next purchase to everyone who gives you five minutes out of your day, it's quite another to look at the cut that's going to take out of your profits when they actually use it.
2) Offer to place them on your mailing list to receive further discounts or coupons after they have filled out a review. You've seen it before; "Answer three easy questions about your shopping experiences and join our mailing list to receive discount coupons and special offers." Again, all of your consumers are essentially cheap at heart; if they were truly satisfied with their experiences they would be happy to have the opportunity to save money in the future. (Hint: Let them know exactly what you'll be sending them, and if you can give them a look at a previous mailing. This eliminates the fear of SPAM.)
3) Spend money to make money. There are a number of companies that offer professional consumer product review services; for a fee they will review your products and put a professional review onto your site. If this makes you flinch, relax. There are plenty of companies that do it. The reviewer gets a free product and fifteen to twenty dollars, you get a great review to show to your returning customers. Everyone wins!
4) Be sure to ask for their contact information when they register for your forum so you can contact them regarding a bad review, but do not go overboard. An e-mail address will suffice, and it will inspire more confidence in your clientele that you're not secretly planning to load their mailboxes up with SPAM.
5) Include a product review card and a website address where they can post a consumer product review with your products when you mail them. While these surveys often find their way into a trash can, every once in a while you'll find someone who's willing to fill it out-and every completed survey is an extra ace in the hole for you.
Many consumers look at a request for a consumer product review and cringe, thinking, "I do not have time for this." It's going to be up to you to convince them otherwise, and these tricks and tactics will get you off to a great start.